Andrew the Art Director
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Sprite Way

Taking a brief from, “what do we do for the Grammy’s?” to, “shit, this redefines the brand’s purpose.”

Sprite Way is a commitment to put on those our community deems deserve it most. Not the big names, the headliners, but the up-and-comers and trend setters.

So we asked them who deserves some shine and they responded. Over 20k artist submissions led to 40 of the hottest, newest talent in the hip hop community.

First things first: getting the artists more streams. So we built them the first community-driven playlist on Spotify.

First things first: getting the artists more streams. So we built them the first community-driven playlist on Spotify.

We then made a playlist to go deeper on their music. But then we thought we could get them even better exposure. So we built them a stage and invited music industry leaders to their performances. We still thought we could do better so we got the art

We then made a playlist to go deeper on their music. But then we thought we could get them even better exposure. So we built them a stage and invited music industry leaders to their performances. We still thought we could do better so we got the artists on stages at music festivals and events around the country – like BETx and A3C.

And Sprite Way is here to stay and constantly evolving, because our commitment and these artists and the community that lifted them up isn’t changing.

And Sprite Way is here to stay and constantly evolving, because our commitment and these artists and the community that lifted them up isn’t changing.